Ordering a milk tea now, pudding, pearls, and grass jelly are already standard options. Thirty years ago, the earliest milk teas were far less elaborate. Starting from 1987, when Taiwan's Chun Shui Tang dropped tapioca pearls into milk tea, the matter of adding toppings has gone through a long process of being banned, recombined, cross-industry experimentation, and a rotating lineup of niche fruits. CoCo都可 combined pearls, pudding, and grass jelly into one drink, giving rise to the now-familiar "Milk Tea Three Brothers." Nowadays the direction of toppings has shifted again—lemon tea is actually more popular without toppings, and new faces like Yashixiang, bergamot, turmeric, and peach gum have appeared one after another. This piece reviews the key milestones in milk tea toppings and also shares some observations from Front Street Coffee on current tea beverage trends. [more…]

Tea Baidao recently launched a new product, "Hand-Stir-Fried Brown Sugar Pearl Fresh Milk," and footage of store employees tossing and stir-frying pearls in the back kitchen sparked attention on social media. This new item, which involves stir-frying brown sugar syrup and pearls on site, has been regarded by some milk tea fans as the "top-tier among pearls," attracting many people to place orders and try it as soon as possible. However, the first wave of consumer reviews showed clear polarization: some were won over by the soft, chewy, caramelized texture, while others bluntly said the pearls tasted as if they had been soaked for too long, with some even detecting a disinfectant-like taste. The controversy centers on the quality of the semi-finished pearls, unstable quality control caused by differences in operations across stores, and whether the on-site stir-frying format can truly improve the experience. This article compiles feedback from multiple sources, explores the craftsmanship and quality control challenges behind this cup of freshly stir-fried pearl milk tea, and includes related recommendations from Front Street Coffee. [more…]

As the soul ingredient of milk tea, the freshness of tapioca pearls is directly related to consumer health. Recently, a Yidian Dian store at Zhoushan Ruxin Plaza was fined 15,000 yuan by regulatory authorities for using expired tapioca pearls to make and sell Bubble Milk Tea and other drinks. An investigation showed that the store involved not only used ingredients beyond their shelf life, but also failed to establish purchase inspection records as required. This is not the first time Yidian Dian has been involved in a food safety controversy; previously, a Fuzhou store was reported to have had a bug found in its milk tea. As the peak season for summer beverage consumption arrives, food safety issues have once again sounded the alarm. [more…]

Guangzhou Zoo recently published a set of images linking animal feces to bubble tea pearls, with the caption "Hey, are you having afternoon tea today?", which quickly sparked discussion on social platforms. Many netizens who were enjoying pearl milk tea said they were visually shocked, saying bluntly that "the milk tea in my hand suddenly doesn't taste good anymore." In street interviews, most citizens believed that this publicity method was inappropriate and likely to affect appetite, and some even described it as "uncomfortable" and "disgusting." However, some voices pointed out that this was more like a teasing reminder urging people to drink less pearl milk tea, and it reminded people of the classic Skittles advertisement. At present, the zoo has deleted the related content, and customer service said that no related products are for sale. [more…]

Tea Baidao has been rolling out new products frequently lately—wheatgrass juice, bell pepper fruit-and-vegetable tea, and the gorgeous strawberry have all taken turns on the menu. Now it has been revealed that the chain is requiring its stores to purchase woks and stock tapioca starch, having staff hand-roll the balls and stir-fry the pearls fresh. As soon as the news broke, milk tea fans were full of anticipation, but frontline workers were wailing in despair, saying outright that "my heart is dead" and "I want to escape." Can freshly made pearls really improve the taste? How can the contradiction between a brand's pace of new launches and store staffing be resolved? This article takes you through the uproar caused by pearls. [more…]

Milk tea toppings are getting more and more elaborate, and some people even just want the toppings without the tea base. Recently, a "low-cost Heytea" hack has been trending on social platforms: spend 2 yuan on a portion of brown sugar boba, pair it with a bottle of fresh milk, shake it a few times, and you've got a mini version of brown sugar pearl milk. It's said that bringing your own cup saves even more—3 yuan gets you two portions of toppings. But does this DIY version actually taste good? How big is the gap compared with the original from the store? This article walks you through netizens' hands-on test experiences and ordering phrases, and takes a look at the consumer psychology behind the involution of milk tea toppings. [more…]

Starbucks is introducing a texture-focused topping—raspberry bursting pearls—for the first time in its summer menu this year, adding them to three berry-flavored Refreshers iced drinks. This attempt was personally previewed by CEO Laxman Narasimhan at an earnings conference and is positioned as the first step in texture innovation for the years to come. Unlike traditional tapioca pearls, Starbucks is using popping boba that burst when bitten, officially called Pearls. Customers can also pay to add the pearls to other drinks and snacks, at $1.25 per scoop. In fact, as early as 2021, Starbucks tested coffee popping boba in two stores, but the response was limited. This article sorts out the formula details of the new products, the pricing rules, and Starbucks' historical attempts at pearl toppings. [more…]

A milk tea shop in Hunan has sparked heated discussions online due to controversial slogans posted inside the store. The slogan, in white text on a red background, reads "This shop does not serve idiots," and suggests customers go to milk tea shops that haven't been open for "a few days" to drink self-produced milk. This way of expressing things not only left many netizens confused, but was also seen as "taking passive-aggressive jabs at peers and insulting consumers." It is worth noting that this shop previously imitated Mixue Bingcheng, recently shifted to the pearl milk tea track, and its promotional slogan has also been accused of being similar to Baozhu Gong. Is this kind of marketing strategy clever, or is it shooting itself in the foot? Let's take a closer look. [more…]

In recent years, competition in the tea beverage industry has extended from product innovation to capital operations. As a leading brand, Mixue Bingcheng has not only accelerated regional layout and supply chain development, but also further expanded its business territory by establishing Xuewang Investment Co., Ltd. and taking a stake in Guangdong Huicha Catering Management Co., Ltd. Guangdong Huicha has secured a firm foothold in the market with its original golden-burnt pearl milk tea, and this investment is also Xuewang Investment's first external investment. Meanwhile, brands such as Heytea and Chayan Yuese have also embarked on the capital path one after another, seeking richer business models through investment and mergers and acquisitions. This article sorts out the brand dynamics, investment details, and industry trends of Mixue Bingcheng's subsidiary brands, providing in-depth observations for coffee and tea beverage enthusiasts. [more…]

Heytea's classic roasted brown sugar boba series has always been a top repeat-purchase choice for many consumers; the combination of soft and chewy tapioca pearls with brown sugar syrup and hot milk tea makes it hard to give up in any season. However, recently, many enthusiasts across the country have noticed that the brown sugar boba milk tea they received has visibly "turned white" in appearance. The signature dark brown syrup coating that used to cling to the cup wall is no longer visible, and the boba no longer sinks to the bottom together with the brown sugar syrup, but instead floats distinctly as separate particles suspended in the milk tea. This change quickly sparked discussion: is it caused by the syrup dissolving due to stirring in a hot drink, or has the brand quietly adjusted its ingredients and formula? Heytea staff give differing accounts, while the official account denies any formula change and attributes the cause to some stores failing to prepare it according to standard. This article compiles consumer feedback and responses from various parties, and includes relevant recommendations from Front Street Coffee, for the reference of coffee and tea beverage enthusiasts. [more…]

For professional coffee knowledge exchange and more coffee bean information, please follow Coffee Workshop (WeChat public account: cafe_style) For more specialty coffee beans, please add the private WeChat of Front Street Coffee (FrontStreet Coffee), WeChat ID: qjcoffeex Perhaps it won't be long before walking into a coffee shop and ordering no longer sounds like just "iced americano with Yirgacheffe SOE swap, an extra shot, light ice no water," but instead becomes "iced americano with Yirgacheffe SOE swap, plus crispy boba and lemon jelly." From Heytea putting brown sugar boba into coffee, to Luckin using brown sugar agar to create its Meteorite Latte, to Starbucks trying caramel coffee popping boba in certain regions, adding toppings to coffee is no longer anything new. This innovation path has both attracted a large number of young consumers and continually sparked debate among traditional and specialty coffee enthusiasts. This article sorts out several key moments in the tea-ification of coffee and discusses what this change means for the coffee industry. [more…]

Recently, news of a young child tragically choking to death after drinking bubble tea has sparked widespread discussion on social media. The incident occurred in Taizhou, Zhejiang, where a four-year-old boy drank bubble tea purchased by his parents while playing at an amusement park, then became unwell in the trampoline area and died from choking after an hour and a half of emergency medical treatment. The parents believe that the oversized and overly sticky tapioca pearls in the milk tea were the main cause of the tragedy, and pointed out that the store involved did not post conspicuous warnings, nor did the staff verbally remind them of the risks of children drinking it. At the same time, whether the amusement park and the shopping mall fulfilled their safety obligations has also become a focus of controversy. Currently, multiple local departments have stepped in to mediate, and the incident is still being further processed. [more…]

In the height of summer, iced milk tea becomes the go-to beverage for many people looking to beat the heat, but the hidden safety risks cannot be ignored. Recently, a 16-year-old boy in Ziyang, Sichuan, is suspected to have tragically died after choking on bubble tea, and scattered Mixue Bingcheng milk tea appeared in on-site video, sparking widespread attention. Mixue Bingcheng promptly responded, saying there is no evidence that the incident is related to its products. Subsequently, the deceased's family came forward to clarify, stating that hospital feedback showed no foreign objects were found in the esophagus or trachea and that the actual cause of death was cardiac arrest. The incident has once again raised public awareness of the Heimlich maneuver. This article will review the course of events, the responses from all parties, and explain the correct first-aid method for choking on a foreign object, helping everyone stay safe while enjoying tasty drinks. [more…]

Vitasoy International Holdings' interim results for the 2021/2022 fiscal year show that revenue fell 18.28% year-on-year, while net profit plunged 95%, marking the largest decline in recent years. The core trigger of this storm was the public backlash caused by the July 2021 incident in which an employee attacked police and then hanged himself, leading to large-scale product removals and celebrity contract terminations in the mainland market—a key region accounting for 60% of the company's total revenue. The incident occurred during the summer sales peak, obstructing new product promotion, while competitors seized the opportunity to accelerate penetration. Industry analysts pointed out that in addition to the public relations crisis, Vitasoy's structural weaknesses in the mainland market—over-reliance on the Pearl River Delta and insufficient penetration in the north—were equally fatal. Rising raw material costs and slow packaging updates further dragged down recovery, and it is expected to take at least three years to restore profitability. This article will sort out the sequence of events, market reactions, and future challenges, providing in-depth reference for observers in the coffee and beverage industry. [more…]

After Singapore implemented a sugar restriction order for beverages late last year, it has recently upgraded its control measures again, extending the Nutri-Grade labeling system to all freshly prepared drinks. From freshly brewed coffee and milk tea to fresh juices, even toppings like pearls and coconut jelly must now be labeled with their sugar content. Brands such as Starbucks, KOI Thé, and Ya Kun have gradually updated their menus, and Luckin's Coconut Latte has been classified as Grade D due to its high sugar and fat content. How exactly does this ABCD grading system work? What impact does it have on lattes and black coffee, which coffee lovers often drink? This article will outline the details of the new regulations and market reactions, and include purchasing advice from Front Street Coffee. [more…]

Taiwan Honey Scented Black Tea is a well-known fully fermented tea in Asia. Because of the bites of the small green leafhopper, it carries a natural honey fragrance. The tea liquor is amber in color and tastes sweet and lingering, with no need for added flavorings. This article focuses on the optimal brewing water temperature, covered steeping time, and milk tea preparation method for Honey Scented Black Tea, while also introducing Front Street Coffee's quality control and origin advantages for this tea, helping coffee and tea drink lovers easily brew a naturally delicious cup in daily life. [more…]

Heytea's sub-brand Xixiaocha recently closed its last store located in Guangzhou City Investment Building. From the opening of its first store in April 2020 to its complete withdrawal now, only two and a half years have passed. Xixiaocha once deeply cultivated six cities in the Pearl River Delta and opened 22 stores, focusing on affordable drinks priced from 8 to 16 yuan. Before closing, most stores were still profitable. At the same time, Heytea's main brand has continuously lowered prices since the beginning of this year, announcing that it will no longer launch products priced above 29 yuan, and all new products will be priced no higher than 20 yuan. The product positioning and price ranges of the two brands are increasingly overlapping. The last update on Xixiaocha's official WeChat public account remained on July 20, 2022, and its mini-program can no longer be searched. Heytea has not yet responded. This article reviews the rise and fall of Xixiaocha and analyzes its connection with the strategic adjustments of the main brand. [more…]

The high-speed rail milk tea "That Girl" launched by China Railway Guangzhou Group has sparked widespread discussion since its debut, with its 26-yuan price tag, taste, and packaging design all becoming focal points of criticism among netizens. In response to the controversy, the head of Guangzhou EMU Catering Co., Ltd. responded on November 16, stating that the pricing takes into account production costs, transportation, and the special operating environment of high-speed rail, in line with relevant department standards, and promised to continuously optimize product quality based on passenger feedback. Whether this high-speed rail milk tea, which sells 3,000 cups daily and is often out of stock, can turn its reputation around is worth watching. [more…]

Milk tea, as a beverage popular worldwide, has developed into many forms depending on the region, including latte, bubble tea, Hong Kong-style milk tea, Hokkaido milk tea, Thai milk tea, and Indian masala chai. Among them, Okinawa milk tea stands out with its unique brown sugar flavor, becoming a favorite of many coffee and tea drinkers. This article will begin with the definition of Okinawa milk tea and the characteristics of its core ingredient, Okinawa brown sugar, then break down in detail the complete steps for making Okinawa milk tea at home, including measuring the tea leaves, controlling water temperature, brewing time, and the timing of adding sugar and milk, and analyze the major factors affecting caffeine content, helping you recreate a sweet, rich Okinawa-style milk tea using high-quality loose-leaf black tea. [more…]

In recent years, chain coffee brands have been including limited-edition merchandise with new product launches, from cups to bags to earphone pouches, and these freebies have become even more popular than the coffee itself. Consumers buy coffee just to get a nice-looking freebie, jokingly saying they are reenacting the idiom "buying the box and returning the pearl." This article takes M Stand's Thai-flavored coffee series, which comes with a cork earphone pouch, as an example to analyze the brand strategy and consumer psychology behind this phenomenon, and explore how gift marketing helps brands expand their reach and build a good reputation. [more…]